Aurora Matcha — Ceremony in a bowl.

Aurora Matcha is a self-initiated case project — a concept brand for a ceremonial-grade matcha label rooted in ritual, slowness, and craft. The work explores how a small producer might present themselves online: confident typography, quiet motion, and photography that lets the product breathe. It pairs an emerald visual system with editorial pacing to make a humble bowl of tea feel like an event.Note: Aurora Matcha is not a real client. This is a case project created to showcase what we can build for our clients — from brand direction to motion and a shippable web experience.

Discipline

Brand & Motion

Format

Concept Film

Year

2025

Role

Designer & Director